Not biography, not background noise. The source of some of my most important professional competencies — and still active, not past tense.
A profession for over a decade. As team rider and brand ambassador for head snowboards, I was not only an athlete but also a builder — co-creating the "futureheads" youth development program, coordinating the junior team, planning and producing shoots on location, and delivering content that represented the brand authentically.
Sport, management, and production in one role. The mountain was the office.
When the snow melts, the mountains stay. Mountainbiking, trail running, hiking, climbing — the summer is as full as the winter. The common thread is terrain that demands adaptation: nothing is flat, nothing is predictable, everything requires reading conditions and deciding fast.
Winter — Cross country & originThe sport I grew up with. Before snowboarding became the main chapter, XC skiing shaped my early relationship with effort, rhythm, and long distances without shortcuts. Progress is cumulative — not dramatic. That lesson never left.
These are not metaphors. They are direct outputs of years of sport at a serious level.
Fast conditions, no second take. Committing to a line — in the mountain and in a meeting — when information is incomplete.
Setbacks are data, not verdicts. Sport taught recovery as a practice — not a personality trait to be claimed.
No studio, no perfect light, no second takes. Creating content in difficult terrain builds an entirely different standard.
Trust built in exposed positions. Shared goals above individual ego. These are the dynamics that hold a team when it matters.
As brand ambassador and content creator for deuter, sport and work overlapped completely — shooting in real terrain, testing gear under real conditions, feeding back product insights from the field. The credibility comes from actually using the equipment, not just wearing it.
The thread
Values, personality, and what drives everything else.